Ruto recently revealed that the Meta team has successfully experimented with the concept, paving the way for Kenyan creators to receive their earnings directly through M-Pesa.
Ruto recently revealed that the Meta team has successfully experimented with the concept, paving the way for Kenyan creators to receive their earnings directly through M-Pesa.
President William Ruto has announced a ground-breaking initiative for Kenyan digital creators, revealing that Meta-branded social platforms, including Facebook and Instagram, will soon enable payments through popular mobile money platform M-Pesa.
Ruto recently revealed that the Meta team has successfully experimented with the concept, paving the way for Kenyan creators to receive their earnings directly through M-Pesa.
This development addresses a significant obstacle facing many digital creators in Kenya: the lack of available financial tools to accept payments.
Expressing satisfaction with the collaboration, Ruto highlighted the convenience and accessibility of using M-Pesa for transactions within Kenya’s digital landscape.
He highlighted the impending rollout of an eligibility program, which is expected to begin in the coming weeks and will allow authors to receive payments more efficiently.
The president shared these updates in a meeting with Meta representatives, along with a group of content creators, where ongoing monetization plans were discussed.
According to the Meta team, Kenyan creators can expect to be able to monetize their content by June, marking a major milestone in their digital careers.
Acknowledging the importance of transparency, Ruto assured that details regarding the eligibility criteria will be made available to all creators, ensuring equal opportunities for monetization.
He emphasized the importance of this initiative within the broader economic agenda aimed at enabling every Kenyan to generate income and improve their livelihoods.
As monetization plans move forward, Ruto expressed gratitude to Facebook for its partnership and commitment to supporting Kenyan content creators on their journey to financial empowerment.
With the eligibility criteria soon to be revealed, Ruto highlighted the transformational impact of the initiative, offering creators additional avenues for income generation and economic advancement.
