Billionaire entrepreneur Simon Gicharu, widely recognized as the mastermind behind Mount Kenya University, has recently grabbed attention with his latest venture: Radio 47.
The launch of the radio station has created a wave in the media landscape in Kenya, drawing attention to its ambitious goals and strategic talent acquisitions.
Even as a newcomer, Radio 47 has proven its intent to reshape the airwaves and make a name for itself in the industry.
Gicharu’s prowess as a business tycoon was evident in his establishment of Mount Kenya University, a testament to his vision and leadership.
Now his foray into the world of broadcasting through Radio 47 shows his willingness to explore different avenues of business with the potential for substantial impact.
What sets Radio 47 apart from its competitors is its recruitment strategy, aptly described as ‘poaching’. The station has managed to attract notable talent from established media entities including Radio Maisha, Milele FM and Citizen TV.
This bold approach not only sparked intrigue, but also highlighted Radio 47’s determination to assemble a line-up of experienced voices capable of resonating with listeners.
One of the stations heavily impacted by Radio 47’s talent acquisition campaign is Radio Maisha, a property of the esteemed Standard Group.
The departure of several prominent presenters including sports presenter Ali Kauleni Hassan popularly known as Hassan Mwana wa Ali along with journalists and presenters Lynda Oriaso, Geoffrey Mang’ou and Beatrice Maganga has undoubtedly created a stir in the industry.
Additionally, Milele FM, linked to the prominent Mediamax Network and reportedly linked to the Kenyatta family, also felt the impact of Radio 47’s talent recruitment. The station suffered the loss of Evah Mwalili, a famous journalist known as Mama Taifa who won three prestigious awards during her career.
On the other hand, the billionaire also wooed Citizen TV star Willis Rabura who hosted the popular Wabebe Show.
According to reports, Raburu’s salary is estimated at Ksh 700,000
Despite the controversy surrounding the poaching strategy, Gicharu remains steadfast in his vision for Radio 47.
He is unapologetic about his recruitment tactics and is looking to replicate the radio triumphs of his other media ventures, namely Royal FM and TV 47. He strongly believes that established presenters can play a key role in carving out a niche for Rádio 47 in the highly competitive broadcasting environment.
Gicharu’s feelings on the matter sum up his steadfast determination:
“The success of our sister stations (Royal FM and TV 47) has really shown that there is still room and an audience segment with the right content and we are optimistic and market ready as we launch Radio 47 this month.”
