Safaricom Takes on Elon Musk’s Starlink, Increases Wi-Fi Speeds Upto 500Mbps Amid Hot Competition
Safaricom has increased the internet speeds of its Wi-Fi packages to enhance its competitiveness in the face of rising competition from Elon Musk’s Starlink in Kenya
Starlink’s entry into the Kenyan market has disrupted the telecommunications sector by offering high-speed internet packages at competitive prices
Contrary to social media reports, Safaricom clarified that it has not reduced the prices of its internet packages, but instead increased the speeds associated with each package
The increase in Safaricom’s internet speeds positions the company to better compete with Starlink, which offers unlimited broadband internet plans with speeds of up to 100Mbps
Safaricom has made significant changes to its Wi-Fi packages by increasing internet speeds to compete with Elon Musk’s Starlink in Kenya.
This move is in response to Starlink’s entry into the market, which has caused a stir with high-speed internet services at competitive prices, altering the sector’s landscape. As Starlink has begun offering high-speed internet to consumers in Kenya, local companies such as Safaricom are adapting their services to keep pace with this newcomer.
Contrary to earlier reports that Safaricom was lowering prices, the company has chosen a different strategy by maintaining current pricing and increasing internet speeds to give it an edge. The company is enhancing the performance of its Wi-Fi packages, in essence giving consumers better value without the price reductions some expected.
With this strategic decision, Safaricom is working to offer customers competitive high-speed options similar to those Starlink has rolled out. Notably, Starlink has taken a major foothold with unlimited broadband plans, supporting speeds up to 100Mbps.