Ruto Unveils Sh103.9 Million Nyota Boost for Youth Businesses in Four Counties
President Ruto launches the fifth Nyota funding phase. Over 4,100 young entrepreneurs benefit from Sh103.9 million
President William Samoei Ruto on Tuesday rolled out the fifth phase of the Nyota business start-up capital, handing Sh103.9 million to 4,159 young entrepreneurs from Samburu, Isiolo, Laikipia, and Marsabit counties.
The launch took place at Archer’s Post in Samburu County, marking another step in the government’s youth empowerment agenda.
Addressing beneficiaries, the President said the Nyota programme is a clear sign of the government’s commitment to investing in people, especially young Kenyans.
He noted that empowering youth is central to transforming the country’s economy and building long-term prosperity.
According to President Ruto, the initiative is designed for young people who show creativity, energy, and business potential.
The goal, he said, is to help them turn ideas into income, promote self-employment, and support wealth creation at the community level.
The President explained that Nyota is not only about giving out money. It also focuses on building skills, confidence, and strong business habits among young entrepreneurs.
He added that mentorship and guidance are part of the programme to ensure funded businesses grow and survive in competitive markets.
This latest disbursement follows earlier phases that have already reached thousands of young people across the country.
By combining funding with training and support, the government aims to reduce unemployment and grow local economies, especially in areas with fewer investment opportunities.
Observers say targeting counties such as Samburu, Isiolo, Laikipia, and Marsabit reflects an effort to spread development more evenly across the country.
The President said supporting youth in these regions will help create jobs, grow small businesses, and strengthen local economies.
President Ruto described the Nyota programme as a long-term plan to raise a new generation of entrepreneurs.
He said investing in young people today is key to securing Kenya’s future and pushing the country closer to its goal of becoming a first-world economy.
